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John Deere announces strategic partnership with Agricon

5th November 2019

John Deere announces strategic partnership with Agricon

John Deere has established a strategic partnership with Agricon GmbH, to better serve existing and future John Deere customers in agronomic digital services utilising Precision Ag technology. These will be offered as FarmSight Service Packages through the John Deere dealer network.

Based in Ostrau, Germany, Agricon is a leading provider of digital solutions for plant cultivation in Europe, the CIS, North Africa and the Near & Middle East (John Deere’s Region 2). The company supports farmers in using their machines, operating resources and work time more efficiently by utilising digital plant cultivation services and technologies.

This new partnership takes advantage of John Deere’s industry leading distribution and partner network and expands the dealer’s ability to adopt digital technology and fully exploit its economic value to customers.

“On our mission to stay the undisputed leader in this area, John Deere fully acknowledges the importance of interpreting Precision Ag data correctly,” says Denny Docherty, Region 2 vice-president sales & marketing. “Agricon has demonstrated its digital agronomic knowledge and experience for over 20 years. We are looking forward to a strong partnership that will further develop our best-in-class solutions utilising connected machinery, Precision Ag technology and the dealer channel.”

Today’s farmers already collect a huge amount of data, but are often challenged when interpreting it and using the information for their next operation, in order to reduce inputs and maximise yields in a measurable way. This is Agricon’s core competency.

“You have to start from the problem,” explains Peer Leithold, CEO of Agricon GmbH. “Operating methods that slow down the farmer’s efficiency or hinder his work need to be identified and improved through innovation. Digital technologies offer an enormous toolbox for this.”

The partnership also brings exclusive opportunities to further enhance the capabilities of the industry leading John Deere Operations Centre. Customers benefit from linking machines, fields, operators and agronomic support, which paves the way to a fully connected and automated farm while ensuring that customers maintain full control over their data.

Both companies will be jointly represented at Agritechnica 2019 in Hanover, Germany from November 10-16, on John Deere stand C40 in Hall 13.